Make Room for What Your Shoppers Really Want
Precima’s Assortment Optimization solution helps you identify which products really matter to your customers and which ones are readily substituted. We can help you create optimal macro and micro assortment plans that boost sales and customer loyalty right down to the local store level, while minimizing sales risk when you de-list under-performing items, freeing up space for core items or introducing new products. With powerful analytics and decision tools at your fingertips, you can hit your targets with the best-performing products by market, store format, shopper segment or planogram.

Combine AI and customer insights to help understand how your customers will be impacted by assortment decisions.

Replacing under-performing SKUs can increase sales by 1–3% and profits by 2–4% annually.
Why it works
Consumer demand and preferences are always changing. We help you meet these evolving needs with an optimal assortment plan at the local level, while minimizing the risk of losing loyal customers and sales when de-listing items.

Deep analytics
We analyze your assortment from every angle; looking at critical attributes, demand transfer behavior and halo effects based on product complements to deliver the best recommendations for each category.

Data drives insights
We determine each item’s true item value (TIV) and combine it with customer item importance (CII), based on real insights from your best customers, to make smart recommendations that improve assortment productivity.

Artificial intelligence
Assortment decisions aren’t a one-time thing. Using advanced AI techniques, we help optimize your assortment on an ongoing basis, refining the model using new information to help you make increasingly smarter decisions.

SaaS tools to enable your merchants
Our cloud-based assortment tool allows your merchants to quickly assess which items are key to your overall assortment while evaluating the sales risk of removing lower-performing items.

Fact-based supplier discussions
Armed with real data, you can have transparent, fact-based negotiations with your suppliers that lead to smart win-win decisions.
Reach out today to find out how our solutions can deliver for you
Explore All Our Solutions

Total Store Price Optimization
Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.
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Promotion Optimization
Promotions can tend to drive marginal results and drain resources. We help you stop wasting time and money and reinvest in top-performing promotional strategies that appeal to your best customers.
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Personalized Marketing
One-size-fits-all marketing just doesn’t work anymore. We help you deliver relevant, targeted offers that drive loyalty by transforming your marketing organization into a personalization leader.
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Category & Shopper Insights
Pulling insights from your data can be a challenge. Our end-to-end dashboard portal puts information at the fingertips of your business decision makers, so they can consistently make the right calls.
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Supplier Collaboration
Transform your supplier relationships with Precima’s Supplier Collaboration Solution. Precima Supplier Collaboration is a shared data and insights platform that empowers retailers and suppliers to speak the same language, work with common facts, and act jointly on valuable insights to fuel ongoing results.
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