Put the Shopper at the Center of Every Decision

Optimize merchandising and marketing decisions across your entire business. Put your shopper – not the category – at the center of every decision. Learn More

How We Help

Precima is a global, innovative data science company that helps retailers turn shopper insights into strategic advantage. Our solutions leverage the full power of customer-centric retailing to drive transformative change across your business.

Our Solutions

Many retailers feel like they’re drowning in data, but you don’t have to. Our data scientists use advanced modeling and artificial intelligence (AI) capabilities to mine your shopper data, uncover what drives your shoppers’ decisions and identify leading ways to optimize your retail strategy. Our cloud-based Software-as-a-Service (SaaS) solutions put actionable customer insights at the fingertips of your marketing and merchandising decision-makers and enable you to share these insights with suppliers.

Both in-store and online, your shoppers expect to easily find what they’re looking for. We help you reimagine their experience, making sure you carry the right mix of the products that really matter to your best shoppers.

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Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.

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Promotions can tend to drive marginal results and drain resources. We help you stop wasting time and money and reinvest in top-performing promotional strategies that appeal to your best customers.

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One-size-fits-all marketing just doesn’t work anymore. We help you deliver relevant, targeted offers that drive loyalty by transforming your marketing organization into a personalization leader.

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Pulling insights from your data can be a challenge. Our end-to-end dashboard portal puts information at the fingertips of your business decision makers, so they can consistently make the right calls.

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Transform your supplier relationships with Precima’s Supplier Collaboration Solution. Precima Supplier Collaboration is a shared data and insights platform that empowers retailers and suppliers to speak the same language, work with common facts, and act jointly on valuable insights to fuel ongoing results.

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How Category Management Has Changed Forever

Everything about shopper behavior, retail operations and e‑commerce changed during the pandemic. Category management has changed too according to research by Precima and Coresight. Learn More

Customer-Centric Merchandising & Marketing is the Foundation of Growth

A customer‑centric merchandising and marketing framework can help retailers navigate the new normal. Learn More

The Importance of Retailer-Supplier Collaboration

With increased competition from numerous channels and the growing prevalence of omnichannel shopping, both retailers and suppliers understand the importance of collaboration to meet the needs of today’s shopper. Learn More

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Personalization in Digital Food Retail

Personalization opportunities are shifting rapidly to digital omni‑channel touch-points. Retailers must become data-driven to reach customers through digital experiences that reflect each shopper’s preferences. Learn More

Featured customers

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logo for US Foods

“By collaborating with Precima, we were able to understand multi-category cross-purchases for our biggest promotional marketing initiatives of the year. This included critically assessing performance and impact on Super Bowl, Canada Day and Thanksgiving.”

Jodie Sproule

Director, Category Management and Insights, PepsiCo