How We Help

Precima is a global, innovative data science company that helps retailers turn shopper insights into strategic advantage. Our solutions leverage the full power of customer-centric retailing to drive transformative change across your business.

Our Solutions

Many retailers feel like they’re drowning in data, but you don’t have to. Our data scientists use advanced modeling and artificial intelligence (AI) capabilities to mine your shopper data, uncover what drives your shoppers’ decisions and identify leading ways to optimize your retail strategy. Our cloud-based Software-as-a-Service (SaaS) solutions put actionable customer insights at the fingertips of your marketing and merchandising decision-makers and enable you to share these insights with suppliers.

Both in-store and online, your shoppers expect to easily find what they’re looking for. We help you reimagine their experience, making sure you carry the right mix of the products that really matter to your best shoppers.

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Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.

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Promotions can tend to drive marginal results and drain resources. We help you stop wasting time and money and reinvest in top-performing promotional strategies that appeal to your best customers.

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One-size-fits-all marketing just doesn’t work anymore. We help you deliver relevant, targeted offers that drive loyalty by transforming your marketing organization into a personalization leader.

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Pulling insights from your data can be a challenge. Our end-to-end dashboard portal puts information at the fingertips of your business decision makers, so they can consistently make the right calls.

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Transform Your Relationships with Your Suppliers Precima’s Supplier Collaboration solution simplifies how you do business with your suppliers using a shared platform containing data and insights that allow you to speak the same language, view common facts, and jointly act on valuable insights to fuel ongoing results. 450+ participating suppliers annually. Increase sales by 2–4% […]

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How Category Management Has Changed Forever

Everything about shopper behavior, retail operations and e-commerce changed during the pandemic. Category management changed too, often in profound ways with long-term implications, as exclusive new research by Precima and Coresight Research shows.

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The Importance of Retailer-Supplier Collaboration

With increased competition from numerous channels and the growing prevalence of omnichannel shopping, both retailers and suppliers understand the importance of collaboration to meet the needs of today’s shopper.

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The Machine Learning Retail Revolution

Machine learning can create smarter shopping experiences. We’re helping retailers like you grow by using this exciting branch of artificial intelligence as a predictive and prescriptive tool.

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Featured customers

“By collaborating with Precima, we were able to understand multi-category cross-purchases for our biggest promotional marketing initiatives of the year. This included critically assessing performance and impact on Super Bowl, Canada Day and Thanksgiving.”

Jodie Sproule

Director, Category Management and Insights, PepsiCo