With our deep analytics expertise, we help you understand your shoppers’ lifestyles, life stages, product preferences, price sensitivities, and promotion preferences, as well as how they respond to marketing campaigns — to help you optimize your investments across the entire store.

Assortment Optimization
Both in-store and online, your shoppers expect to easily find what they’re looking for. We help you reimagine their experience, making sure you carry the right mix of the products that really matter to your best shoppers.
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Total Store Price Optimization
Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.
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Promotion Optimization
Promotions can tend to drive marginal results and drain resources. We help you stop wasting time and money and reinvest in top-performing promotional strategies that appeal to your best customers.
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Personalized Marketing
One-size-fits-all marketing just doesn’t work anymore. We help you deliver relevant, targeted offers that drive loyalty by transforming your marketing organization into a personalization leader.
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Category & Shopper Insights
Pulling insights from your data can be a challenge. Our end-to-end dashboard portal puts information at the fingertips of your business decision makers, so they can consistently make the right calls.
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Supplier Collaboration
Transform your supplier relationships with Precima’s Supplier Collaboration Solution. Precima Supplier Collaboration is a shared data and insights platform that empowers retailers and suppliers to speak the same language, work with common facts, and act jointly on valuable insights to fuel ongoing results.
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