What We Do

If you’re not looking at your aisles the way your shoppers do… do you know what you’re missing?

With our deep analytics expertise, we help you understand your shoppers’ lifestyles, life stages, product preferences, price sensitivities, and promotion preferences, as well as how they respond to marketing campaigns —  to help you optimize your investments across the entire store.

Both in-store and online, your shoppers expect to easily find what they’re looking for. We help you reimagine their experience, making sure you carry the right mix of the products that really matter to your best shoppers.

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Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.

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Promotions can tend to drive marginal results and drain resources. We help you stop wasting time and money and reinvest in top-performing promotional strategies that appeal to your best customers.

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One-size-fits-all marketing just doesn’t work anymore. We help you deliver relevant, targeted offers that drive loyalty by transforming your marketing organization into a personalization leader.

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Pulling insights from your data can be a challenge. Our end-to-end dashboard portal puts information at the fingertips of your business decision makers, so they can consistently make the right calls.

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Transform Your Relationships with Your Suppliers Precima’s Supplier Collaboration solution simplifies how you do business with your suppliers using a shared platform containing data and insights that allow you to speak the same language, view common facts, and jointly act on valuable insights to fuel ongoing results. 450+ participating suppliers annually. Increase sales by 2–4% […]

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