Brian Crain leads Partnerships and Business Development for Precima, a NielsenIQ Company for Europe, Middle East, Asia, Africa and New Zealand/Australia. Based in Paris, France, Brian brings his 20+ years of software, analytics and new markets experience to lead retail and B2B growth for Precima. His focus and inspiration is on building long-term partnerships with companies to unlock huge value from Precima’s AI, analytic and software capabilities.
Brian has been in Europe for the past six years, building on his Silicon Valley and US retail experience. Before Precima, Brian led IBM’s EMEA Merchandising practice, working with retailers such as Coop DK, Coop SW, Monoprix, Carrefour MAF, Conad and ECI. In the US, he led Change the Business activities at HEB Grocery (an $18 billion retailer in the United States), and was a manager at Accenture consulting for eBay, ETrade and others. He also led price optimization projects at DemandTec for retailers such as Safeway, Target and Cencosud.