What do shoppers really want when it comes to pricing?

A woman selecting a product form the dairy case in a grocery store

Striking the right balance between improving price perception and achieving performance targets can be challenging. Are your pricing strategies truly setting you apart to meet your customers’ needs?

In this consumer pricing research report you will discover:

  • Which prices matter most to your shoppers to improve price perception
  • What types of prices are important to your shoppers?
  • What drives shoppers to choose a grocer store
  • What number of items do shoppers remember the price of

This report will help you determine the right pricing strategy in order to align with your customer needs.

Download the Research Report

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