Learn More about Price Optimization

Pricing is one of the key strategic factors in retail. In recent years, the application of artificial intelligence... Read More

Today’s grocery retailers face many challenges when it comes to optimizing pricing strategies–namely, keeping up with digital-savvy... Read More

Why earning customer loyalty and becoming more customer-centric by listening to shopper data is necessary for retailers... Read More

In our journey to e-commerce and personalization, cost, technology, and processes, which I’ve discussed... Read More

If you’ve come this far with me, I’m hoping you’re on board with the need to embrace e-commerce and embed… Read More

The right platform will pre-calculate the likelihood that each customer will respond to an offer. This is the secret to… Read More

In my last post, I argued that we simply can’t afford not to offer e-commerce, and that there’s really no… Read More

There was a time when retailers only needed to worry about meeting the needs and wants of customers coming through… Read More

With grocery shopping dollars moving into other areas, food retailers must compete aggressively to maintain... Read More

At the 2018 LEAD Marketing Conference, Graeme McVie, Chief Business Development Officer at Precima, joined industry leaders for a collaborative… Read More