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A woman reading product packaging in a grocery store while holding a smart phone

Report

AI and Price Optimization in Retail

Pricing is one of the key strategic factors in retail. In recent years, the application of artificial intelligence... Read More
A man drawing while sitting in front of a laptop

Blog

A step-by-step guide to optimize your pricing strategy

Today’s grocery retailers face many challenges when it comes to optimizing pricing strategies–namely, keeping up with digital-savvy... Read More
A woman reading product packaging in a grocery store

Blog

Pursuing the Promise of Big Data

Why earning customer loyalty and becoming more customer-centric by listening to shopper data is necessary for retailers... Read More
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Blog

PART 5: How to Thrive in a Digital Retail Landscape

In our journey to e-commerce and personalization, cost, technology, and processes, which I’ve discussed... Read More
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Blog

PART 4: How to Thrive in a Digital Retail Landscape

If you’ve come this far with me, I’m hoping you’re on board with the need to embrace e-commerce and embed… Read More
A woman using a credit card to make a purchase online

Blog

PART 3: How to Thrive in a Digital Retail Landscape

The right platform will pre-calculate the likelihood that each customer will respond to an offer. This is the secret to… Read More
A woman touching a product while pushing a shopping cart in a grocery store

Blog

PART 2: How to Thrive in a Digital Retail Landscape

In my last post, I argued that we simply can’t afford not to offer e-commerce, and that there’s really no… Read More
A man and a woman in a grocery store

Blog

PART 1: How to Thrive in a Digital Retail Landscape

There was a time when retailers only needed to worry about meeting the needs and wants of customers coming through… Read More
A woman using a smart phone surrounded by produce

Report

Preparing for the Future of Grocery Shopping

With grocery shopping dollars moving into other areas, food retailers must compete aggressively to maintain... Read More
play button A retailer holding a point of sale machine being handed a credit card by a customer

Video

Next Generation Loyalty in Food Retailing

At the 2018 LEAD Marketing Conference, Graeme McVie, Chief Business Development Officer at Precima, joined industry leaders for a collaborative… Read More

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