Loyalty means different things to different generations. That’s why FMI has collaborated with Precima on a multi-point thought leadership initiative that culminates with this webinar on the ins and outs of loyalty in the realm of food retailing.
Watch our on-demand webinar to learn the following:
- An assessment of the loyalty landscape in the food industry,
- The best practices of adjacent industries in earning consumer loyalty,
- The shopper’s perspective on loyalty in the food industry,
- A maturation model that you can adopt to pursue next-generation loyalty,
- A way to use data to quantify the value of implementing next-generation loyalty and customer-centric retailing, and
- Specific steps that a retailer can take today to achieve next-generation loyalty
