How important is price and promotion personalization to grocers and shoppers?

close up of a person pushing a shopping cart in a grocery store

Pricing and promotional decisions are becoming increasingly challenging to retailers weighing the merits of allocating budget between traditional in-store trade promotions and the personalized targeted promotions that are flooding the retail world.

In this personalization research report you will discover:

  • The importance of personalized offers across generations
  • Why millennials are driving the demand for personalization
  • Technology and the adoption for personalization
  • Online shopping and personalization

Uncover how promotional decisions affect spend, share and ultimately loyalty.

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