Pricing and promotional decisions are becoming increasingly challenging to retailers weighing the merits of allocating budget between traditional in-store trade promotions and the personalized targeted promotions that are flooding the retail world.
In this personalization research report you will discover:
- The importance of personalized offers across generations
- Why millennials are driving the demand for personalization
- Technology and the adoption for personalization
- Online shopping and personalization
Uncover how promotional decisions affect spend, share and ultimately loyalty.
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