Case Studies - Supplier Collaboration

Large NA Grocery Retailer

Results

  • Secured current listing base from competitor
  • Relisted some SKUs as they were overall incremental to the set
  • Showed shopper behavior by brand by store format and proved how manufacturer’s brand contributes to shopper success

Challenge

Consumer Goods Manufacturer wanted defense against a full brand
delist at a large grocery retailer due to a competitive exclusivity agreement

Solution

Using Precima’s proprietary Shopper Advance Analytics, the manufacturer
was able to show the retailer the loss in sales would not be offset by
the competitive funding and they would likely lose shoppers to other
grocery stores. Saved 35% drop in coffee sales.