Promotion Optimization

Don’t waste time—focus on your most effective promotions.

close up photo of a 50% off sale sign in a mall

Improve Promotion Value Perception and Drive Valuable Traffic

We use advanced analytics to look at all of your promotions concurrently. We help you stop poor-performing promotions, fix inefficient ones, reinvest in top-performing promotions and slant promotions disproportionately toward your best customers, not the cherry pickers, helping you build long-term loyalty. By focusing on promotions that create true incremental value at both the item and basket levels, you’ll multiply the impact of your promotional activity.

Cutting inefficient promotions can free up dollars to be reinvested in better ways.

Optimizing your promotional strategy can increase sales by 3–6% and profits by 5–10% over the promotional period.

Why it works

Spend your time and promotion funds creating offers that drive performance with your best customers and strategic customer segments.

Try, learn, try again

We provide accurate, comprehensive promotional modeling, including marketing mix, to tease apart the factors that lead to successful promotions and those that don’t.

Strategic benchmarking

We analyze and compare promotions both within and across categories to help you establish performance expectations at the store aisle, promotion and category level.

We make it easy for you

There’s no need to enter promotions yourself into your system – we do all the heavy lifting, allowing you to stay focused on operations.

Fact-based vendor discussions

We help you collaborate directly and transparently with your vendors by providing shared visibility to your promotional insights.

Reach out today to find out how our solutions can deliver for you

Explore All Our Solutions

Both in-store and online, your shoppers expect to easily find what they’re looking for. We help you reimagine their experience, making sure you carry the right mix of the products that really matter to your best shoppers.

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Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.

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One-size-fits-all marketing just doesn’t work anymore. We help you deliver relevant, targeted offers that drive loyalty by transforming your marketing organization into a personalization leader.

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Pulling insights from your data can be a challenge. Our end-to-end dashboard portal puts information at the fingertips of your business decision makers, so they can consistently make the right calls.

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Transform your supplier relationships with Precima’s Supplier Collaboration Solution. Precima Supplier Collaboration is a shared data and insights platform that empowers retailers and suppliers to speak the same language, work with common facts, and act jointly on valuable insights to fuel ongoing results.

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