Personalized Marketing

Timely communications that are relevant to each individual customer: it is possible.

A woman using a smart phone in a bright grocery store

Turbo-charge Your Customer-centric Strategy

Today’s shopper has high expectations. With Precima’s Personalized Marketing solution, we help you drive loyalty by transforming your marketing organization into a personalization leader. We help you consistently deliver relevant, targeted offers and personalized ad content through an always-on, insight-driven targeted marketing communications platform.

40–150% customer marketing ROI annually.

1–4% gross profit lift annually.

Why it works

We help you consistently personalize marketing campaigns across content/creative, product categories and channel.

One customer at a time

We help you fully personalize all communications based on each shopper’s life stage, lifestyle, preferences and purchase behaviors.


Our recommendation engine delivers the best communication strategy for each individual shopper, whether you want to communicate with 1,000 customers or 10 million.

Campaign planning and evaluation

Our solution helps you carefully plan your campaigns against specific objectives and evaluate each one across a variety of metrics, drilling down to understand performance drivers and inform future plans.

Collaboration with suppliers

We help you better satisfy individual shopper needs by working with your suppliers to get their brands in front of the right customers.

Reach out today to find out how our solutions can deliver for you

Explore All Our Solutions

Both in-store and online, your shoppers expect to easily find what they’re looking for. We help you reimagine their experience, making sure you carry the right mix of the products that really matter to your best shoppers.

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Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.

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Promotions can tend to drive marginal results and drain resources. We help you stop wasting time and money and reinvest in top-performing promotional strategies that appeal to your best customers.

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Pulling insights from your data can be a challenge. Our end-to-end dashboard portal puts information at the fingertips of your business decision makers, so they can consistently make the right calls.

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Transform your supplier relationships with Precima’s Supplier Collaboration Solution. Precima Supplier Collaboration is a shared data and insights platform that empowers retailers and suppliers to speak the same language, work with common facts, and act jointly on valuable insights to fuel ongoing results.

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