Turbo-charge Your Customer-centric Strategy
Today’s shopper has high expectations. With Precima’s Personalized Marketing solution, we help you drive loyalty by transforming your marketing organization into a personalization leader. We help you consistently deliver relevant, targeted offers and personalized ad content through an always-on, insight-driven targeted marketing communications platform.
40–150% customer marketing ROI annually.
1–4% gross profit lift annually.
Why it works
We help you consistently personalize marketing campaigns across content/creative, product categories and channel.
One customer at a time
We help you fully personalize all communications based on each shopper’s life stage, lifestyle, preferences and purchase behaviors.
Scalability
Our recommendation engine delivers the best communication strategy for each individual shopper, whether you want to communicate with 1,000 customers or 10 million.
Campaign planning and evaluation
Our solution helps you carefully plan your campaigns against specific objectives and evaluate each one across a variety of metrics, drilling down to understand performance drivers and inform future plans.
Collaboration with suppliers
We help you better satisfy individual shopper needs by working with your suppliers to get their brands in front of the right customers.
Reach out today to find out how our solutions can deliver for you
Related Insights
Explore All Our Solutions
Assortment Optimization
Both in-store and online, your shoppers expect to easily find what they’re looking for. We help you reimagine their experience, making sure you carry the right mix of the products that really matter to your best shoppers.
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Total Store Price Optimization
Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.
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Promotion Optimization
Promotions can tend to drive marginal results and drain resources. We help you stop wasting time and money and reinvest in top-performing promotional strategies that appeal to your best customers.
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Category & Shopper Insights
Pulling insights from your data can be a challenge. Our end-to-end dashboard portal puts information at the fingertips of your business decision makers, so they can consistently make the right calls.
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Supplier Collaboration
Transform Your Relationships with Your Suppliers Precima’s Supplier Collaboration solution simplifies how you do business with your suppliers using a shared platform containing data and insights that allow you to speak the same language, view common facts, and jointly act on valuable insights to fuel ongoing results. 450+ participating suppliers annually. Increase sales by 2–4% […]
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