Category & Shopper Insights

What if all your decision-makers could easily harness the power of your customer data?

A woman smiling at a jar of pasta sauce in a grocery store

Unlock Your Data for Use Across Your Organization

Drawing insights from your customer data is the most important part of your loyalty program. But getting those insights into the hands of your decision-makers can be a real challenge. Precima’s Category and Shopper Insights is a scalable, cost-effective, end-to-end dashboard portal that puts the right information at the fingertips of your business decision makers in a timely manner.

Focus on the behavior of your most loyal shoppers at a category level or go deeper to the item/store level.

Improve sales of 1-2% annually by making informed, customer-centric decisions every day.

Why it works

Retailers know that to remain competitive, they must provide cross-functional teams with the right data and insights to make more consistent, informed, shopper-centric decisions. Precima’s Category and Shopper Insights solution goes deeper than traditional business intelligence tools, enabling business and category reviews, shopper profiling, innovation measurement and tracking, brand interaction and switching, evaluation of marketing activations and more.

Quick analysis on your full data set

We deliver speed-of-click transactional and customer analytics on your entire set of data, not just a small sample, giving you quick access to the whole picture.

Segmentation, your way

The portal is designed to incorporate your existing customer segmentations or create new ones for you using your loyalty program data.

Easy implementation

Implementation of the portal is a quick and easy process, and can be done with or without a supplier collaboration program.

Developed and supported by experts

Portal functionality is updated quarterly so it always delivers cutting-edge capabilities, and we provide full support through expert training and consulting services to maximize your return on investment.

Reach out today to find out how our solutions can deliver for you

Explore All Our Solutions

Both in-store and online, your shoppers expect to easily find what they’re looking for. We help you reimagine their experience, making sure you carry the right mix of the products that really matter to your best shoppers.

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Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.

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Promotions can tend to drive marginal results and drain resources. We help you stop wasting time and money and reinvest in top-performing promotional strategies that appeal to your best customers.

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One-size-fits-all marketing just doesn’t work anymore. We help you deliver relevant, targeted offers that drive loyalty by transforming your marketing organization into a personalization leader.

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Transform your supplier relationships with Precima’s Supplier Collaboration Solution. Precima Supplier Collaboration is a shared data and insights platform that empowers retailers and suppliers to speak the same language, work with common facts, and act jointly on valuable insights to fuel ongoing results.

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