Adam Horowitz

Adam leads our global Supplier Collaboration practice and our Shopper and Category Insights software solution. He has been with Precima since 2011 and sits on our Executive committee. His team provides leading-edge software and consulting services to retailers and Consumer Packaged Goods companies around the world, allowing them to share one version of the truth and create winning strategies together. Adam has been instrumental in developing Precima’s long-term partnerships with some of the world’s largest retailers and CPG s companies. He set the vision for Precima’s Shopper and Category Insights solution and continues to add innovative capabilities to it. Adam also leads Precima’s training team, which uses a combination of technology and classroom techniques to drive maximum value for clients around all Precima solutions.

Adam has 15 years of prior experience in retail, analytics and CPG with progressive roles at Loblaw Companies Ltd, the Nielsen Company and PepsiCo. He has led high-performing key account sales teams, a category management organization and a sales strategy organization within the CPG environment. He is a graduate of the York University Schulich School of Business MBA program and has a Bachelor of Arts degree from the University of Western Ontario.