Learn More – Supplier Collaboration and Category & Shopper Insights

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Precima Supplier Collaboration Solution Brief
Find out how improved collaboration with your suppliers helps you mutually generate incremental revenue and grow the business faster.

Precima Category Insights Solution Brief
Learn how to get insights into the hands of your decision-makers – and put the shopper at the center of every decision.

The Importance of Supplier Collaboration
Read the report based on research conducted by Coresight Research on the state and importance of retailer-supplier collaboration in grocery and drug retail.

How Category Management Has Changed Forever
Exclusive new research from Precima, a NielsenIQ company and Coresight Research explores the future of retail category management in grocery/drug/mass retail. 

Articles

Customer-Centricity is at the Core of Retail Category Management Today
Customer-Centricity is at the Core of Retail Category Management Today, According to Exclusive New Research by Precima and Coresight.

Five Ways Retailers and Suppliers Must Collaborate for Consumer Benefit
Collaboration is improving across the industry, retailers and suppliers concur they are getting better at working together to serve shoppers.

Retailer-Supplier Collaboration: It’s Time to Step up the Game
Learn how collaboration in the extended retail supply chain can be improved across all aspects of business culture and business competency, according to a survey commissioned by Precima and conducted by Coresight. 

Four Things Retailers Want with Supplier Collaboration
Both retailers and trading partners agree shopper-focused collaboration has been on a positive track but now is the time to really step up the game, learn how.

Survey: Mistrust hampers grocery supply chain collaboration
Grocery retailers and suppliers who successfully collaborate can improve customer service and operating efficiency.

Retailers and Suppliers Cite Top Advantages of Collaboration
Retailers and Suppliers Cite Meeting the Needs of Shoppers as the Top Advantage of Collaboration in a New Precima/Coresight Research Study

A Shopper-Centric View Can Help Chains and Vendors
Read more about the importance of collaboration between retailers and their suppliers across all channels.

Beyond Category Management
Learn how the Total Store Optimization approach, with its customer-centric focus and deployment of actionable insights at the total store level, can position retailers for the future — beyond category management.

From Category Management to Total Store Optimization
Re-evaluate the generic category-by-category approach in favor of Total Store Optimization.

Case Studies

Precima Supplier Collaboration Case Study
Precima Category Insights Case Study

Webinars On Demand

Retailer-Supplier Collaboration is King
Watch the Retail Week & Precima virtual session and hear from an expert panel including Coresight Research, The Kraft Heinz Company & Lucky Saint on the benefits of customer-centric collaboration.

Exclusive Research on the State of Retailer-Supplier Collaboration
Watch the webinar highlighting a study from Precima, a NielsenIQ company & Coresight Research involving more than 300 retailers and suppliers details new ways retailers and suppliers will need to work together.

Winning Shoppers with Retailer-Supplier Collaboration in Grocery & Drug
Retailers & suppliers are facing common challenges across e-commerce & fast-changing shopper expectations. Hear Martin Black discuss how shopper-centric collaboration puts the shopper first for mutual success.

How Category Management Has Changed Forever
Industry experts, Ken Fenyo, president of research & advisory, Coresight Research, and Martin Black, director for EMEA partnership development at Precima, a NielsenIQ company for a first look at new research and insight into what’s next for category management.

Videos

NRF Exhibitor Big Ideas Session: Personalized Promotion in Digital Food Retail
Video Series: “Supplier Collaboration in the Age of Personalization”

Precima Solution Suite Demo