Learn More – Category and Shopper Insights

Shopper pushing shopping cart through grocery aisle with blue analytics lines and data working across.

Solution Brief and Research Report

Precima Category Insights Solution Brief
Learn how to get insights into the hands of your decision-makers – and put the shopper at the center of every decision.

How Category Management Has Changed Forever
Exclusive new research from Precima, a NielsenIQ company and Coresight Research explores the future of retail category management in grocery/drug/mass retail. 


Customer-Centricity Is the New Focus of Category Management
To thrive in the post-pandemic environment, customer-centricity must be at the core of retail category management, primarily because of shifts in consumer behavior.

Actionable Insights are Non-Negotiable
To enable sustained success, food, drug, mass retailers recognize the need to base category management decisions on a truer read of the omnichannel consumer, new research shows.

No Longer an Afterthought: A Case for Omnichannel Category Tactics
Research reveals a fresh take is needed for tried-and-true merchandising methods in food-drug-mass channels, to adapt to enduring changes in omnichannel shopper behavior.

Charting the Next Era of Category Management
As food-drug-mass retailers regain footing lost during the Pandemic, new research reveals their approach to category management is in transition.

Customer-Centricity is at the Core of Retail Category Management Today
Customer-Centricity is at the Core of Retail Category Management Today, According to Exclusive New Research by Precima, a NielsenIQ company and Coresight.

From Category Management to Total Store Optimization
Re-evaluate the generic category-by-category approach in favor of Total Store Optimization.

Beyond Category Management
Learn how the Total Store Optimization approach, with its customer-centric focus and deployment of actionable insights at the total store level, can position retailers for the future — beyond category management.

Case Study

Precima Category Insights Case Study

Webinar On-Demand

How Category Management Has Changed Forever
Industry experts, Ken Fenyo, president of research & advisory, Coresight Research, and Martin Black, director for EMEA partnership development at Precima, a NielsenIQ company for a first look at new research and insight into what’s next for category management.


Precima Solution Suite Demo

Category Management Research Videos