Learn More – Category and Shopper Insights

Shopper pushing shopping cart through grocery aisle with blue analytics lines and data working across.

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Precima Category Insights Solution Brief
Learn how to get insights into the hands of your decision-makers – and put the shopper at the center of every decision.

How Category Management Has Changed Forever
Exclusive new research from Precima, a NielsenIQ company and Coresight Research explores the future of retail category management in grocery/drug/mass retail. 

Articles

Customer-Centricity is at the Core of Retail Category Management Today
Customer-Centricity is at the Core of Retail Category Management Today, According to Exclusive New Research by Precima and Coresight.

From Category Management to Total Store Optimization
Re-evaluate the generic category-by-category approach in favor of Total Store Optimization.

Beyond Category Management
Learn how the Total Store Optimization approach, with its customer-centric focus and deployment of actionable insights at the total store level, can position retailers for the future — beyond category management.

Case Study

Precima Category Insights Case Study

Webinar On Demand

How Category Management Has Changed Forever
Industry experts, Ken Fenyo, president of research & advisory, Coresight Research, and Martin Black, director for EMEA partnership development at Precima, a NielsenIQ company for a first look at new research and insight into what’s next for category management.

Video

Precima Solution Suite Demo