Learn More – Category and Shopper Insights

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Solution Brief and Research Report

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Precima Category Insights Solution Brief

Learn how to get insights into the hands of your decision-makers – and put the shopper at the center of every decision. Read More

How Category Management Has Changed Forever

Exclusive new research from Precima, a NielsenIQ company and Coresight Research explores the future of retail category management in grocery/drug/mass retail. Read More


Articles

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Customer-Centricity Is the New Focus of Category Management

To thrive in the post-pandemic environment, customer-centricity must be at the core of retail category management, primarily because of shifts in consumer behavior. Read More

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Actionable Insights are Non-Negotiable

To enable sustained success, food, drug, mass retailers recognize the need to base category management decisions on a truer read of the omnichannel consumer, new research shows.
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Woman in protective mask and gloves scan label with price using phone at goods while standing in supermarket. Searching in internet. Beautiful young girl choosing snaks while doing shopping at grocery shop. Shopping during the coronavirus Covid-19 pandemic

No Longer an Afterthought: A Case for Omnichannel Category Tactics

Research reveals a fresh take is needed for tried-and-true merchandising methods in food-drug-mass channels, to adapt to enduring changes in omnichannel shopper behavior. Read More

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Charting the Next Era of Category Management

As food-drug-mass retailers regain footing lost during the Pandemic, new research reveals their approach to category management is in transition. Read More

Customer-Centricity is at the Core of Retail Category Management Today

Customer-Centricity is at the Core of Retail Category Management Today, According to Exclusive New Research by Precima, a NielsenIQ company and Coresight. Read More

Case Study


Webinar On-Demand

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How Category Management Has Changed Forever

Industry experts, Ken Fenyo, president of research & advisory, Coresight Research, and Martin Black, director for EMEA partnership development at Precima, a NielsenIQ company for a first look at new research and insight into what’s next for category management. Learn More

Videos

View the Precima Solution Suite Demo

Watch the Category Management Research Videos