Preparing for the Future of Grocery Shopping

A woman using a smart phone surrounded by produce

An IDC InfoBrief, Sponsored by Precima

US total food spending increased 3.7% annually from 1991 to 2014 but food retailers’ sales increased only 2.2% annually during that period, resulting in a market share loss of 12 percentage points. Grocery retail is changing. Fast.

  • Traditional stores are upping their game
  • Alternative retailers are competing for food spend
  • New competitors are entering the market and new challengers are emerging

With grocery shopping dollars moving into other areas, food retailers must compete aggressively to maintain share if they want to survive. Based on an IDC Retail Insights survey of 3000 shoppers and 200 retailers commissioned by Precima, we sought to understand what is driving shopping behavior, preferences and loyalty in this increasingly changing and competitive landscape.

Download this InfoBrief to learn how to prepare for the future of grocery shopping now!

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