According to an industry analysis of over 100 million promotions, nearly 66% of trade promotions didn’t so much as break even. 22% didn’t generate any sales lift, let alone break even. This continues to be the case despite decades of both manufacturer and retailer efforts.
In this consumer promotion research report you will discover:
- What are personalized offers?
- Why are personalized offers both better and the wave of the future?
- What call to action should retailers and manufacturers take?
There is a need for a new promotional model. Download Personalized Offers: The Cure for Tired, Ineffective Promotions to uncover some of the best practices, case examples, and benefits of adopting personalized offers.
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