Personalization: U.S Shoppers are embracing omni-channel

A woman smiling while looking at a tablet in a grocery store

U.S. shoppers increasingly expect personalized retail experiences, so personalization opportunities are shifting rapidly to digital.

Our new research, conducted by IDC was based on two web-based surveys of 1,000 consumers and 152 large retailers in the U.S., aimed to better understand shoppers’ and retailers’ perspectives on digital in food retailing, determine where perspectives align or gaps exist, and identify how food retailers can compete more effectively by investing in specific digital capabilities and solutions.

Some key insights include:

  • 55% of shoppers consider personalization at the core of the store and online experience
  • 59% of U.S. shoppers said mobile personalized promotions are helpful while grocery shopping
  • 87% of U.S. retailers will focus on personalized promotions and offers that reflect customer shopping patterns and product preferences in the next 3 years

Download the new U.S. InfoBrief to learn key reasons why personalization helps digital food retailers compete more effectively and meet shoppers’ needs. Looking for global insights? Check out our global IDC InfoBrief here.

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