Next Generation Loyalty in Food Retailing

At the 2018 LEAD Marketing Conference, Graeme McVie, Chief Business Development Officer at Precima, joined industry leaders for a collaborative virtual conference for CPG manufacturers and retailers covering all aspects of loyalty, engagement, analytics & digital applications.

In his session, Graeme provided an overview of the state of the loyalty landscape in the food industry, with an emphasis on the shopper’s and retailer’s perspective on loyalty in the food industry; a model that you can adopt to pursue next-generation loyalty; and steps you can take today to achieve next-generation loyalty.

Watch the session on-demand now.