In Part 2 of the Precima/FMI loyalty series Next Generation Loyalty: Get it Right in Food Retail – Loyalty in 3D learn about a new framework for thinking about loyalty and some practical steps that retailers can take to pursue next generation loyalty.
The best competitive advantage a food retailer can have is a large and loyal customer base. To achieve this, it is essential that retailers take a next generation approach to customer loyalty and view loyalty in 3D: Loyalty as a Strategy, Loyalty as an Outcome of Daily Decisions and Loyalty as a Program.
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