Jumbo Supermarkten Grows Relationship with Precima

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Ron Margulis
RAM Communications
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Jumbo Supermarkten Grows Relationship with Precima to Advance Personalization, Merchandising and Supplier Engagement

Toronto, Canada – December 16, 2020 – Precima, a Nielsen Company, is growing its relationship at Jumbo Supermarkten, with a multi-year contract for pricing, assortment, floor space optimization, supplier engagement and personalization solutions. Precima will continue to help Jumbo amplify its analytic strengths on their path to customer orientation. Together both companies will grow capabilities to achieve outstanding commercial results, help Jumbo’s organization to become even more data-driven and provide a superior customer experience – for example by powering Jumbo’s successful loyalty program, Jumbo Extra’s, across all of its nearly 700 stores. 

During the past six years, Precima has been instrumental in Jumbo’s mission to exceed customer expectations every day by providing outstanding service and high quality products at low prices. Advanced analytics enables Jumbo to enhance its abilities and meet the needs of their valued customers through customized and personalized offerings. 

“Data is a critical component to the future of our business. We value the relationship with Precima because of the family-like commitment they show to our business. We admire their persistence for precision, devotion to innovation and ability to deliver results,” said Tim Hehenkamp, Directeur, Technology & Data, Jumbo Supermarkten.

Together, Jumbo and Precima work to establish a strong and collaborative relationship. Grounded in trust, Jumbo leans into Precima’s data to help drive sales, boost profitability and build customer loyalty. As Jumbo continues to grow, Precima’s strength in customer-centric merchandising and marketing solutions will support Jumbo’s extended retail ecosystem. 

“We are proud of the work we have done and the relationship we have built with Jumbo Supermarkten. We are excited to continue to help fuel Jumbo’s rise by identifying and enabling operational efficiencies and by nurturing the next generation of improvement to support Jumbo’s growth and customer-centric journey,” said Brian Ross, CEO of Precima.

Precima® a Nielsen company, is a global retail strategy and analytics firm that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Leveraging deep analytics expertise, Precima helps organizations improve their competitive position across all facets of planning and operations from pricing optimization, promotional planning, assortment optimization, targeted marketing, and supplier collaboration. Visit Precima.com

Jumbo currently has nearly 700 shops, of which eight are food markets. Additionally, the supermarket chain has 444 pick-up points for online orders and 522 home delivery service. The unique Jumbo formula (best service with largest assortment at lowest prices) applies to all of its shops and online store. Customers can rely on Jumbo’s brand promise of 7 Certainties. By putting the customer at the heart of its business, the family-owned company has become one of the fastest growing supermarkets in the Netherlands. After taking over Super de Boer in 2009 and C1000 in 2012, Jumbo became the second largest grocery chain in the country. For more information, visit jumbo.com.