How Retailers and Brands Can Enhance Personalized Promotions

the precima logo

Shoppers are tired of sharing their data without any direct benefit – they want personalization in the form of promotions that appeal directly to their current needs. A presentation at the Promotion Optimization Institute’s (POI) Spring Summit 2017, sponsored by Precima, shares the key strategies and tactics retailers and brands should consider deploying to better engage customers throughout the buying cycle.

The general session, titled, Personalized Offers: The Cure for Tired, Ineffective Promotions, is led by Graeme McVie, Vice President & General Manager of Precima, and Sean Coary, Ph.D., Assistant Professor at Saint Joseph’s University, and will be presented Friday, April 7, 2017 at 10:50 am at the Chicago Marriott Downtown.  Learn how retailers and CPG’s should collaborate and create lasting competitive advantage by making the right offer to the right person at the right time.

“We are going to offer a series of action items that will help companies gain a first mover advantage in making promotions more personalized. These insights will support retailers and brands in their efforts to drive more traffic to both the physical and digital assets, and help increase customer loyalty,” said McVie.

POI and Precima have also teamed up on a whitepaper Personalized Offers: The Cure for Tired, Ineffective Promotions based on research highlighting best practices, case examples, and benefits for retailers and manufactures when it comes to personalized offers within consumer goods.

Michael Kantor, CEO and founder of Promotion Optimization Institute, said, “Our theme for the event is Fusing Digital and Trade Strategies to Drive Mutual Growth: Taking your TPM TPO and Advanced Analytics Capabilities to the Next Level, so Graeme and Sean’s session is a perfect fit for our audience of more than 300 marketers and merchandisers. We look forward to having them share how best to take advantage of the  retail value chain’s personalized promotion opportunities, and the ROI delivered.”

Note to editors: The presentation from the session is available upon request.

About Saint Joseph’s University

For 160 years, Saint Joseph’s University has advanced the professional and personal ambitions of men and women by providing a rigorous Jesuit education – one that demands high achievement, expands knowledge, deepens understanding, stresses effective reasoning and communication, develops moral and spiritual character, and imparts enduring pride. A Saint Joseph’s education encompasses all aspects of personal growth and development, reflecting the Ignatian credo of cura personalis. Guided by a faculty committed to both teaching and scholarship, students develop intellectually through an intense liberal arts curriculum and advanced study in a chosen discipline. 

About Promotion Optimization Institute

The Promotion Optimization Institute, LLC (POI) brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of POI share practices that are cross-functional in both structured and informal settings through industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry leading summits. This industry-wide effort of POI produces a roadmap and matrix on how trading partners can continuously improve their approach and profitability through real-time, relevant promotions.The goal of our innovative approach is collaborative promotion optimization. Our focus is on the customer/shopper through sales, marketing and merchandising strategies. Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. Join POI today and gain knowledge that will allow you to implement a financial and metrics-based discipline not typically found with other trade groups. See for more information.

About Precima

Precima is a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Leveraging deep analytics expertise, Precima helps organizations improve their competitive position across all facets of planning and operations from pricing optimization, promotional planning, assortment optimization, targeted marketing, and supplier collaboration. Precima’s head office is located in Toronto, Canada, with global offices in Den Bosch, The Netherlands, Chicago, USA, and London, UK. In 2016, the company was named among the Top 10 Analytics Solution Providers by Retail CIO Outlook.