How Category Management Has Changed Forever

A person pushing a shopping cart down a grocery aisle surrounded by blue data webs

New research, conducted by Coresight Research and commissioned by Precima, a NielsenIQ company is based on the analysis of data from a survey of 110 of the largest global grocery retailers and consumer packaged goods suppliers in France, Germany, the UK and the US. The research explores the current state of retail category management and the key skills necessary for success in the next normal.

Some key research findings include:

• Developing an overall retail strategy is a top skill in today’s category management success

• The surge in retail e-commerce has challenged category managers

• Transparency is paramount for retailer-supplier collaboration

• Covid-19 greatly challenged collaboration, but technology fuels optimism 

DOWNLOAD the new report titled How Category Management Has Changed Forever to learn more.

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