Changing Shopper Expectations, How Retailers Should Respond

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According to a recently released survey, food shoppers preferences will shrink the role of stores as points of purchase and fulfillment. This will require retailers to focus more on specific categories that allow for the delivery of a superior overall experience. Assortment and space strategies should reflect how shoppers value their time and options and the research further shows which categories will shift to e-commerce first and fastest, in addition to the role of meal kits as a complement to prepared foods. These are just two of the many findings to be shared during a presentation this week at the 2018 NRF Big Show in New York City, sponsored by Precima.

Titled Revealed: The Impact of Changing Shopper Expectations and Implications for Food Retailersthe session is presented by Graeme McVie, Chief Business Development Officer at Precima, and Greg Girard, Program Director, Worldwide Omni-Channel Retail Analytics Strategies, IDC Retail Insights. McVie and Girard will share new, exclusive research featuring feedback from 200 retailers and 3,000 shoppers. Attendees will learn how retailers can evolve their marketing and merchandising strategies to satisfy changing shopper needs.

“Retailers and their trading partners are feeling the effects of differences across generational and household shopping behaviors on comp store sales growth,” McVie says. “With this session, we’re providing insights into the challenge these companies are facing and also sharing the value of using advanced analytics to turn the challenges into opportunities for retailers to capitalize on.”

The session will be held in Javits Center EXPO Hall – Room 1/Level 1 Tuesday January 16 at 9:15 am.

Precima is also exhibiting at NRF 2018 (Booth #1125), sharing recent consumer and industry research, product updates, including the cloud-based next-generation suite of solutions, and recent news from customers. Company executives will also be demonstrating how Precima’s Total Store Optimization solution, with its new intuitive role-based user-interface, helps retailers simultaneously optimize merchandising and marketing decisions across the store for all categories. 

Notes to editors: The session presentation will be available after the conference from the media contact. Signed copies of Shopper Technology Institute’s latest book “Navigating an Omni-Channel, Digitally-Enabled Retailing Landscape: How to Compete and Thrive” are available at the booth.

About IDC Retail Insights

IDC Retail Insights assists retail businesses and IT leaders, as well as the suppliers who serve them in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing asset intensive, brand oriented, technology oriented, and engineering oriented retail industries. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a wholly-owned subsidiary of IDG, the world’s leading media, data and marketing services company that activates and engages the most influential technology buyers. For more information, please visit, email, or call 508-988-7900. Visit the IDC Retail Insights Community at

About Precima

Precima is a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Leveraging deep analytics expertise, Precima helps organizations improve their competitive position across all facets of planning and operations from pricing optimization, promotional planning, assortment optimization, targeted marketing, and supplier collaboration. Precima’s head office is located in Toronto, Canada, with global offices in Den Bosch, The Netherlands, Chicago, USA, and London, UK. In 2016, the company was named among the Top 10 Analytics Solution Providers by Retail CIO Outlook.