It has been more than three decades since category management was introduced to the retail industry. During most of that… Read More

To enable sustained success, food, drug, mass retailers recognize the need to base category management decisions on a truer read… Read More

The promise and power of personalization is always based on relevance, which requires an understanding of how customers shop... Read More

Research reveals a fresh take is needed for tried-and-true merchandising methods in food-drug-mass channels, to adapt to enduring changes in… Read More

As food-drug-mass retailers regain footing lost during the Pandemic, new research reveals their approach to category management is in transition. Read More

For a first look at new research and insight into what’s next for category management, watch the Webinar on-demand. Read More

Customer-Centricity is at the Core of Retail Category Management Today, According to Exclusive New Research by Precima and Coresight. Read More

New research, conducted by Coresight Research and commissioned by Precima, a NielsenIQ company... Read More

With customers' continually changing needs it is important for retailers to meet their needs with "personalization at scale" and win… Read More

The Precima Solution Suite: Uncover Shopper Behavior to Drive Growth. Watch the video. Read More