AI and Price Optimization in Retail

A woman reading product packaging in a grocery store while holding a smart phone

Pricing is one of the key strategic factors in retail. In recent years, the application of artificial intelligence (AI) and machine learning has given retailers the tools to fully and effectively implement price optimization strategies.

In a new report by Coresight Research, sponsored by Precima, retailers will find out how machine learning and artificial intelligence is reshaping the industry. The principal points of the report include:

  • Digitalization has made the implementation of price optimization strategies in retail possible.
  • The application of AI and machine learning is substantially improving the value of price optimization approaches.
  • Price optimization uses data analytics to formulate the desired pricing level and increase the probability of achieving specific strategic and tactical objectives.

Read the report to find out how price optimization can lead to significant improvement in your retail operation!

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