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Customer-Centricity Is the New Focus of Category Management

It has been more than three decades since category management was introduced to the retail industry. During most of that… Read More

Analytics on an ipad being held in front of a grocery store aisle, data analytics graphics surround.

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Actionable Insights are Non-Negotiable

To enable sustained success, food, drug, mass retailers recognize the need to base category management decisions on a truer read… Read More

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A Critical Moment to Build Customer Loyalty

The promise and power of personalization is always based on relevance, which requires an understanding of how customers shop... Read More

Woman in protective mask and gloves scan label with price using phone at goods while standing in supermarket. Searching in internet. Beautiful young girl choosing snaks while doing shopping at grocery shop. Shopping during the coronavirus Covid-19 pandemic

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No Longer an Afterthought: A Case for Omnichannel Category Tactics

Research reveals a fresh take is needed for tried-and-true merchandising methods in food-drug-mass channels, to adapt to enduring changes in… Read More

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Blog

Charting the Next Era of Category Management

As food-drug-mass retailers regain footing lost during the Pandemic, new research reveals their approach to category management is in transition. Read More

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See How We're Making An Impact

Customer-Centricity Is the New Focus of Category Management

Actionable Insights are Non-Negotiable

A Critical Moment to Build Customer Loyalty

No Longer an Afterthought: A Case for Omnichannel Category Tactics

Charting the Next Era of Category Management

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