- Improved price perception
- Added significant incremental revenue and profit in consecutive years
- Gained flexibility to differ between growth in revenue or profit depending on time specific business needs
The retailer had a very strong price match guarantee but wasn’t sure that
price optimization could help within their existing pricing architecture.
Leveraged Precima, a NielsenIQ Company’s Total Store Price Optimization engine to evaluate
price change benefits globally to help define strategic pricing
opportunity and create prioritized tactical implementation plans.