Case Studies - Total Store Price Optimization

Large EDLP Grocer


  • Improved price perception 
  • Added significant incremental revenue and profit in consecutive years
  • Gained flexibility to differ between growth in revenue or profit depending on time specific business needs


The retailer had a very strong price match guarantee but wasn’t sure that
price optimization could help within their existing pricing architecture.


Leveraged Precima’s Total Store Price Optimization engine to evaluate
price change benefits globally to help define strategic pricing
opportunity and create prioritized tactical implementation plans.