Case Studies - Total Store Price Optimization

Large North American EDLP Grocer

Results

  • Improved price perception 
  • Added significant incremental revenue and profit in consecutive years
  • Gained flexibility to differ between growth in revenue or profit depending on time specific business needs

Challenge

The retailer had a very strong price match guarantee but wasn’t sure that
price optimization could help within their existing pricing architecture.

Solution

Leveraged Precima’s Total Store Price Optimization engine to evaluate
price change benefits globally to help define strategic pricing
opportunity and create prioritized tactical implementation plans.