Case Studies - Total Store Price Optimization

Large EDLP Grocer

Results

  • Improved price perception 
  • Added significant incremental revenue and profit in consecutive years
  • Gained flexibility to differ between growth in revenue or profit depending on time specific business needs

Challenge

The retailer had a very strong price match guarantee but wasn’t sure that
price optimization could help within their existing pricing architecture.

Solution

Leveraged Precima, a NielsenIQ Company’s Total Store Price Optimization engine to evaluate
price change benefits globally to help define strategic pricing
opportunity and create prioritized tactical implementation plans.