Case Studies - Promotion Optimization

North American Retailer

Results

  • Determined 30% of promotions should be discontinued and the funds re-allocated to well performing ones
  • By shifting to well performing promotions, retailer realized $100MM increase in gross profits

Challenge

Retailer needed a quick and easy way to determine promotional performance
and re-allocate funds from the poorly performing promotions to well performing ones.

Solution

Leveraged Precima’s Promotion Optimization solution for promotional
effectiveness and to drive valuable traffic.