- Determined 30% of promotions should be discontinued and the funds re-allocated to well performing ones
- By shifting to well performing promotions, retailer realized $100MM increase in gross profits
Retailer needed a quick and easy way to determine promotional performance
and re-allocate funds from the poorly performing promotions to well performing ones.
Leveraged Precima, a NielsenIQ Company’s Promotion Optimization solution for promotional
effectiveness and to drive valuable traffic.