Case Studies - Personalized Marketing

Leading European Retailer


  • 40% customer response rate for personalized offers
  • Generated incremental €6.78 in sales for each customer
  • Strong ROI: €28 in sales for €1 of marketing investment


To drive customer loyalty, the retailer wanted to
make a leap from mass offers to targeted marketing offers. 


The Retailer implemented Precima’s Personalized Marketing
solution to deliver relevant and timely offers to their shoppers.