Results
- 40% customer response rate for personalized offers
- Generated incremental €6.78 in sales for each customer
- Strong ROI: €28 in sales for €1 of marketing investment
Challenge
To drive customer loyalty, the retailer wanted to
make a leap from mass offers to targeted marketing offers.
Solution
The Retailer implemented Precima, a NielsenIQ Company’s Personalized Marketing
solution to deliver relevant and timely offers to their shoppers.