Case Studies - Category & Shopper Insights

Large Grocery Retailer


  • Strategically selected 50 categories across the business to drive growth 


The fast growing retailer required an analytics
platform to determine growth categories.


Leveraged Precima, a NielsenIQ Company’s Category and Shoppers Insights portal to
select growth categories based on category opportunity and
risk/market opportunity as well as innovation and trendiness.