Case Studies - Assortment Optimization

European Food Retailer


  • Reduced assortment by 5-10% with powerful analytics and insights
  • Drove 3-7% sales & gross profit growth
  • Improved supplier collaboration & negotiation
  • Created space for new product innovation


Retailer needed to rationalize their assortment,
but not at the expense of sales and profit.


Leveraged Precima’s Assortment Optimization Solution to help identify
which products really matter to their customers and which ones to substitute.