Case Studies - Assortment Optimization

European Food Retailer


  • Reduced assortment by 5-10% with powerful analytics and insights
  • Drove 3-7% sales & gross profit growth
  • Improved supplier collaboration & negotiation
  • Created space for new product innovation


Retailer needed to rationalize their assortment,
but not at the expense of sales and profit.


Leveraged Precima, a NielsenIQ Company’s Assortment Optimization Solution to help identify
which products really matter to their customers and which ones to substitute.