Results
- Reduced assortment by 5-10% with powerful analytics and insights
- Drove 3-7% sales & gross profit growth
- Improved supplier collaboration & negotiation
- Created space for new product innovation
Challenge
Retailer needed to rationalize their assortment,
but not at the expense of sales and profit.
Solution
Leveraged Precima, a NielsenIQ Company’s Assortment Optimization Solution to help identify
which products really matter to their customers and which ones to substitute.