Precima - News & Events

Upcoming Events

11 March, 2010 — San Francisco, California USA
How Do You Get To True Shopper-centricity?
11 March, 2010 — San Francisco, California USA
How Do You Get To True Shopper-centricity?
11 March, 2010 — San Francisco, California USA
How Do You Get To True Shopper-centricity?
11 March, 2010 — San Francisco, California USA
How Do You Get To True Shopper-centricity?
11 March, 2010 — San Francisco, California USA
How Do You Get To True Shopper-centricity?
11 March, 2010 — San Francisco, California USA
How Do You Get To True Shopper-centricity?
11 March, 2010 — San Francisco, California USA
How Do You Get To True Shopper-centricity?

In The News

April 2011

Five steps to a shopper-centric proof-of-concept

By Brian Ross featured on RetailCustomerExperience.com

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January 2011

How CPG's, Retailers Can Collaborate to Achieve Best Promotions

By Brian Ross featured on the International Periodical Distributors Association's (IPDA) website

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August 2010

How Customer-Centric Retailers Ask Deeper Questions and Get Better Answers

Customer Think blog post by Brian Ross

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August 2010

The Manufacturers' Pivotal Role in Shopper-Centric Category Management

Customer Think blog post by Brian Ross

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July 2010

Top 10 ways to derive most value from rapidly expanding shopper-centric analytics (Part 2)

Brian Ross and Win Weber, Chairman and CEO of Winston Weber & Associates Inc. featured on the Shopper Marketing Blog

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June 2010

Top 10 ways to derive most value from rapidly expanding shopper-centric analytics (Part 1)

Brian Ross and Win Weber, Chairman and CEO of Winston Weber & Associates Inc. featured on the Shopper Marketing Blog

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May 2010

Five Proven Tips for Winning Shoppers in New Categories

Customer Think blog post by Brian Ross

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April 2009

You Gotta Eat — Even in a slow economy

Brian Ross is quoted in an article by Kathy Finn on myNewOrleans.com

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February 2009

Take Belt-Tightening Up A Notch

Article by Brian Ross featured on directmag.com

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January 2009

Are You Truly A Customer-Centric Retailer?

Watch Brian Ross speak at the National Retail Federation's 98th Annual Convention & Expo

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January 2009

OPEC Loss is Grocers' Gain: Precima National Survey Shows Grocery Store Is Most Likely Place for Americans to Spend Savings from the Pump

The Wiglaf Journal

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December 2008

Consumers Use Gas Savings for Groceries Instead of Gifts - Study: 48% of People Shift Spending to Supermarket

Study by Precima featured on AdAge.com

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2008

Supermarket News - Ask the Experts: Retail Analytics

Brian Ross answers retail analytics questions

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