Sharing Our Expertise
At Precima we're always happy to share our latest thinking and client success stories in the pursuit of shopper-centricity. Browse our growing library of white papers, case studies and other resources.
Articles / White Papers
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Optimizing Store Layout
• May 7th, 13
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3 Retail Strategies to Win Over Urban Shoppers
• April 17th, 13
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Customer-Centricity
• September 7th, 11
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Change Management by the Numbers: Launching a Successful Proof of Concept
Brian Ross • March 28th, 11
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Change Management by the Numbers: Rolling out Change
Brian Ross • March 28th, 11
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Equal Shopportunities: How CPG and Retail Companies Can Collaborate for the Best Promotions
Brian Ross, President , Precima • January 13th, 11
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Five Proven Tips for Winning Shoppers in New Categories
Brian Ross, President , Precima • May 5th, 10
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Going Customer-Centric Making the shift to a profitable new paradigm
Brian Ross, President , Precima • June 1st, 08
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Winning At Consumer Centricty: 10 tips for Retailers and Manufacturers
Brian Ross, President , Precima • January 2nd, 09
Case Studies
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Shopper Marketing: Navigating the evolving path to purchase
Strategy Magazine • July 12th, 11
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Seeing the Future
• April 18th, 11
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Targeting High-Growth Categories
• April 14th, 11
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Precima insights help manufacturer increase profitability through tailored messaging
• May 13th, 10
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Precima insights optimize promotional spending
• May 13th, 10
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Precima helps retailer tailor assortment to store type
• May 10th, 10
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Precima insights ensure right product assortment is on shelf
• May 10th, 10
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Precima insights help drive sales and profits of Big Planned Trips
• May 10th, 10
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Precima helps retailer capture greater share of Large Families' spending
• April 28th, 10
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Precima helps retailer identify ways to increase private label sales
• April 28th, 10
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Precima uses shopper insights to determine optimal pricing strategy
• April 28th, 10
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Getting Higher Returns from Promotions
• June 9th, 09
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More Relevant CPG Marketing Pays Off
• June 1st, 09
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Target categories with the highest sales potential using customer-centric analytics
• May 16th, 08