Target categories with the highest sales potential using customer-centric analytics
A large regional grocery chain wanted to determine which categories represented the largest opportunity to generate incremental sales through an increased share of wallet from key customers.
After a thorough evaluation, Precima found that 45 percent of overall sales opportunity was driven by just 50 categories. Several of the categories with high sales potential were not an existing focus, which resulted in a shift in the grocers strategic priorities.
3 Retail Strategies to Win Over Urban Shoppers
April 17th, 13
For the past few decades, the trend in retail has been "big and bigger." But, with one in three Canadians now living in one of the three largest metropolitan areas, the big-box movement is in reverse.