The State of Customer Centricity

A Research Study of Customer Centricity Among Retailers and Manufacturers

Customer-Centric analytic and decision making practices are highly visible and gaining further traction among both retailers and consumer product manufacturers. As the terminology implies — Customer Centricity aims to establish a business system tuned to the needs, preferences and behaviors of customers (shoppers and consumers). High performers in both camps report significant advantages from their Customer Centric activities. This is not surprising, yet both retailers and manufacturers have opportunities to do more. Respondents from the two sectors approach Customer Centricity from somewhat different perspectives, reflecting their linked but dissimilar roles in the go-to-market process. The survey reveals the self-ascribed traits of companies that are ahead of the pack and provides a snapshot of current industry thinking on Customer Centricity.

Please complete this short form to download this whitepaper.

Personal Information

Prefix

*First Name

*Last Name

Suffix

Address Information

*Address 1

Address 2

*City

*State/Province

*Zip/Postal

*Country

Contact Information

*Phone Number

*Email Address

*Prefered Email Type

() -

Plain Text HTML

Professional Information

*Company

*Industry

*Title