As President, Brian is responsible for Precima's overall strategic and operational management, as well its relationships with customers and business partners. Drawing on his extensive experience in customer loyalty marketing and advanced analytics, he has worked with leading North American retailers and manufactures to implement worldclass customer management strategies.
Before joining Precima, Brian held a series of positions in LoyaltyOne businesses, notably providing client management and analytics for key Sponsors of the AIR MILES Reward Program. He has used data-driven customer insights to help shape successful business initiatives for clients in grocery, pharmacy, department store and specialty retailing, as well as financial services and consumer packaged goods. Brian shares his expertise in regular articles for marketing publications and is a frequent speaker at industry events and forums.